If anything good is to come out of this very strange period, it’s that we are seeing some incredible initiatives emerge where people in our creative industry are offering support and help to others in need. Brands, organisations, and SMEs still need creative or strategic input, they still need work to be done, they still need to run campaigns but most, like our industry are struggling with cash right now.

My checklist to see if you are spending your time wisely on new business. Often we can waste time doing the wrong things when it comes to new business development.

Why are some new business campaigns more successful than others? What are the key mistakes to avoid when planning your new business development campaign?