Even when offices are beginning to open up again and people slowly return back to their desks, we’re hearing that virtual pitches may be here to stay. Especially for those bigger global pitches - it’s just so much easier (& cheaper) to gather virtually rather than fly in from different countries to pitch.
Analyse your client accounts
Where are you making your money? Who are the black hole clients sucking out the profits? Which work is helping drive your growth agenda? What’s helping you recruit the best team? What work is inspiring Creatives to make the department hum? Set your annual growth objectives.